July 2012The Santa Fe International Folk Art Market is a non-profit organization that provides opportunities for folk artists to succeed in the global marketplace. It is a results-oriented entrepreneurial effort dedicated to fostering economic and cultural sustainability for artists and artisans from all over the world The next market weekend will be held from July 13th to15th 2012.
Now the largest international folk art market in the world, the organization presents an annual international festival highlighting some of the world’s finest folk art, multicultural entertainment, ethnic foods, and educational activities... for children and families. During the Market, visitors observe artists’ demonstrations at the booths and have many opportunities for interaction and cultural exchange, deepening their appreciation of the cultures of our world.
The Market puts producers, who are often marginalized and from rural areas in developing nations, into direct contact with new international customers who appreciate and value their traditions.
Meet Rajendra Shyam: Eminent Gond Artist, and a participant at the upcoming The Santa Fe International Folk Art Market on 13th, 14th and 15th July 2012.
Rajendra Shyam, depicts the Gondi tales in great detail on his canvases. He favours earthy colours, but is equally at home experimenting and expressing in all the vibrant shades the palette has to offer. He has adopted 'banda', or the tpattern created by twisting two bits of fibre rope used to bind sheaves of grain, as his signature infill motif to provide texture to his forms.
Rajendra has had some International exhibitions as well....He exhibited his work at Nottingham’s New Art Exchange Gallery, London in 2009. In the same year, he and another Gond artist Venkant Shyam were invited to collaborate on a project in London and asked to paint a 70kg fiberglass elephant, 'Udata Hathi' or 'The Flying Elephant' as a part of the Elephant Parade 'Mela'. The following year, Rajendra was in London again to exhibit his depictions of the tales of the primary Gond deity, 'Bada Dev' at the Horniman Art Gallery in London.
Rajendra is Jangarh Shyams nephew. At 15, he had to drop out of high school when his older brother died, and his impoverished family turned to him to provide for them. Drifting from one menial job to another, he eventually ended up at Bhopal's Bharat Bhavan. It was here, inspired by his uncle's success, that he took his doodling and drawing to a different level. His work was spotted by one of the staffers there, and after much encouragement, he finally decided to paint full time....
Raju, as he is affectionately known as, was selected by the Markets' Independent Artist Selection Committee, from a list of 367 applicants from 70 countries. Like all other selected artists, Raju too demonstrates an authentic connection to a vibrant folk art tradition within his community, a pre-requisite to have a presence at this prestigious art fair. The committee has taken into consideration the excellent standards of his work and the very promising potential it holds as 'Marketable Art'